So, here is my theory on the evolution of the Solstice branding/cover artwork. It's a curious tale of character evolution through the lens of 90's marketing, and a glance into how branding for video games of the era was approached.
I've condensed the basic details of the theory for the slide image attached, but the entire theory is detailed here in this post (including linked cited sources and links to artifacts included in this "Solstice Museum" collection).
1. In 1989 (or perhaps earlier) Mark Wilson created the art used in the Solstice video game intro screen. The intro screen exists both in the prototype demo I own as well as the contemporary official Software Creations "Making of Solstice" video that was recorded before game's publication, and later released as a mail-in offer marketing promotion as a "Player's Pak" that included the video on Video8 (8MM) mini-tape with branded stickers and cards. (Software Creations official "Making of Sosltice" video [
https://www.youtube.com/watch?v=4I4crk1F8Pc ]), (The "Player Pak" mail-in promotion contents as included in this collection [
https://www.facebook.com/photo?fbid=1842662629389480&set=a.1842662149389528 ]).
2. In 1989 Neal K. Sutton (
https://www.facebook.com/profile.php?id=100050501085032 ) created the proposed cover art sent to CES from Mark Wilson of Software Creations. In this rendition Shadax was almost entirely based on the video game intro screen design, and a henge was added in the background. This is confirmed via an interview with Mark Wilson in Edge Magazine
#181, Nov 2007. [
https://archive.org/.../Edge%20Gaming.../page/106/mode/2up ]
(Website of Neal Sutton:
https://nealksutton.artweb.com/about-me ), (Archived info from the currently unavailable "Jolly Roger" website dedicated to the art work of Neal Sutton:
https://web.archive.org/web/20040806112139/http://www.jolly-roger.freeserve.co.uk/history.htm ), (Neal Sutton's prints online store:
https://spazarto.bigcartel.com/biog )
3. An unknown artist (assumed hired by CSG) created a third design. This design was based on Neal Sutton's art and carried over the inclusion of the henge in the background and the skeleton, but introduced new elements to Shadax including blond hair, blue pants, green boots, and the design of the staff of demnos. This art by an unknown artist was only ever used *once* in full for advertising: on a two-sided advertisement was a dealer-facing promotional insert in handout from the the Winter 1990 CES (Consumer Electronics Show) that was held in Las Vegas in January 1990.
The only other use of this artwork is as a small partial cutaway that made an appearance in the July/August 1990 issue of Nintendo Power [p. 45]. (
https://archive.org/details/nintendopowerissue014julyaugust1990/page/n43/mode/2up ).[Note: I would really like to track down who this artist was to add that information to the history of the game]
4. In 1990 CSG hired Mike Winterbauer (Winterbauer Arts) to create what would become the final branding/cover art for the game. The art created by the unknown artist had to have been provided to Mike Winterbauer as the primary reference for the final design continued the elements of blond hair, blue pants, green boots, leather belt, and the Staff of Demnos (which looks nearly identical in both art pieces, but nothing like it does in the actual game inventory screen).
(Website of Mike Winterbauer:
https://www.winterbauerarts.com/ ) (Mike Winterbauer's prints online store:
https://www.winterbauerarts.com/shop-art )
5. Mike Winterbauer's version of the character design would later make it into the production costume design of the game commercial (created by Ad-marketing, the Los Angeles ad agency who created the commercial under direction of their president, Jack Roth. [
https://www.youtube.com/watch?v=JILZo0JQ4Oc ], (Tuesday, November 27, 1990 issue of the Los Angeles Times — [
https://www.facebook.com/photo/?fbid=2307578616231210&set=a.1852737111715365 ]).
6. The live-action commercial production also included a photo shoot of the actor who played Shadax that was utilized in additional print media advertising the game. (Full spread ad [
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/3014582335530831/?type=3 ]), (Half page ad [
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/3014584408863957/?type=3 ]). This "live action" version of advertising included the rendition of the Solstice logo and Staff of Demnos artwork created by Japanese artist, Naoyuki Kato (加藤 直之), as depicted in the Japan release of the game on Famicom. [Full spread Japan Famicom ad (
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/3014582365530828/?type=3 ]), (Mr Kato's art blog [
http://naokatoh.cocolog-nifty.com/blog/ ]).
**I think my theory here is substantial enough that I'm going to accept this as the history of the game cover design without further evidence suggesting otherwise. I would love to have any further details to further flesh out the marketing/branding history of Solstice. **
My "extension to the theory" as to why I think this evolution occurred as it did is rooted in CSG as a subsidiary of Sony Group, and their PR push that seemed to be determined to brand Solstice as a "metal" game. The marketing team for Solstice was in-house and managed by Larry M. Castro. I'm not sure if this branding direction was at the discretion of Mr. Castro or a directive pushed from higher ups in Sony Group. (Larry M. Castro's CSG Imagesoft Inc business card as found affixed to the version Solstice 4.0 prototype included in this collection [
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/3014580062197725/?type=3 ]).
This is reflected in their inclusion of the game ads in Heavy Metal magazine like Riff [
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/1854185941570482/?type=3 ], and their multi-issue promotion in the official CSG newsletters about the game being the favorite of Kelly Nickels, bassist for the rock band, L.A. Guns. [
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/1887899881532421/?type=3 ,
https://www.facebook.com/StaffOfDemnos/photos/pb.100066286374332.-2207520000/1887900041532405/?type=3 ]
While the final "rendition" of Shadax feels less connected to the game, the evolution certainly pushed him into a more "heavy metal" theme by the game's release. I think perhaps Sony CSG just felt that that the Shadax of the game wasn't "exciting" enough to market, and marketing in the 90s often had little to do with the actual product.
In any case, the cover art for Solstice certainly became an icon of 90's video games.